Platinum sponsors of the Coleman Greig Challenge, an annual fundraising event that supports children with special needs and newborn care, recently visited NICU to see firsthand the impact that their sponsorship money and fundraising efforts have on the babies in the ward.
For Bradley Lofts, Director, AIIB Insurance Brokers, the experience hit close to home. As a father of three healthy children, Bradley is no stranger to the joys of parenting and the importance of the equipment Challenge funds enable NICU to purchase.
Having lost 20kg training for last year’s Challenge, Bradley was determined this year to commit wholeheartedly to the Challenge’s ethos of ‘corporate for community’.
Upgrading AIIB’s sponsorship from Gold to Platinum was only the beginning and visiting NICU has spurred the business to fundraise as much as they can to support NICU team in their work.
In 2016, WMRF used its funds to purchase two Panda Resuscitaires, the same equipment that the Foundation plans to purchase again this year.
These lifesaving machines assist with everything from breathing and maintaining body temperature through to keeping blood sugar levels in the normal range. In a nutshell, they provide all-in-one support for critically ill newborns.
Following the visit, Bradley said that the experience made him appreciate what some families go through before they can take their newborns home.
“It’s staggering seeing how tiny and vulnerable the babies are. We actually met a mum that was taking her daughter home for the first time that day and it’s fantastic to think that we’re part of helping make that happen. Being involved in the Challenge is giving us a chance to get involved in the community and literally save lives – at the end of the day, there is nothing more important than that!”
For Joe Conneely, Head of Development at WMRF, having the support of generous sponsors and donors of the Coleman Greig Challenge means the possibility of creating lasting impact for future generations.
“Funds will be used to purchase advanced medical equipment that will enhance the treatment and care of newborn babies. Along with the dedicated staff here at Westmead and thanks to generous businesses and individuals, Westmead Medical Research Foundation is able to support the delivery of medical research and patient care, giving our newest members of the community the best possible start to life,’ Joe said.
To find out more or to register for the walk, run or cycle on Friday, 20 October 2017 go to Coleman Greig Challenge Fundraising page
For more information on how your business can support the work of Westmead Medical Research Foundation, please contact Susie Saba – Partnerships Manager on 1800 639 037 or email